Local SEO for Law Firms: 7 Steps to Dominate Your City

With an active internet connection, every law firm hopes to pop up in Google maps and in results that say “personal injury lawyer near me” as that is within striking distance. This is possible through local SEO (location based search engine optimization), unlike normal search optimization local SEO is meant for users in your location.

WebRocket specializes in digital marketing services for attorneys that are hyper-focused on local lead generation, so your firm gets found by the people who matter most.

Step 1: Enhance Your Google Business Profile (GBP)

A lot of law firms do not put in the effort, but at WebRocket, we consider your GBP as an active document. As part of our comprehensive SEO services for law firms, we help improve the profile and engagement surpass the basics vis-a-vis the visibility to encompass client interaction.  

As part of our local SEO for law firms across the USA, WebRocket incorporates GBP optimization.  

If you are just starting your practice, your Google Business Profile serves as the first face that your prospective clients interact with. Therefore, it is crucial to:  

Utilize the exact law firm name, physical address, and phone number (NAP)

Choose the relevant categories (i.e., Family Law Attorney, Criminal Defense Lawyer)

Provide office and team photos of professional quality.

Share legal articles or updates regularly.

Answer all reviews.

Step 2: Focus on Area-Specific Keyword Searches

To capture new clients specifically at your locality, you need to strategize around their area. We conduct detailed keyword searches for diverse markets so that law firms can leverage such keywords for practical use. If you reside in Texas, our digital marketing for law firms Dallas service is tailored for companies just like you.

Step 3: Build Landing Pages for Each City

Don’t use the same generic page for every county or city your law firm operates in. Create custom landing pages for every region that include:

Local pages with locally relevant materials

Client testimonials from the region

Local phone numbers for each branch

Need assistance? As part of our

Law Firm SEO Services, WebRocket can create and optimize these pages for you, improving your visibility and increasing conversions simultaneously.

Step 4: Optimize Your Listing on Legal And Local Directories

References (citations) are very important for local SEO. Ensure that you have listings on:

Avvo

Yelp

FindLaw

Google Maps

WebRocket takes care of your listings on several directories to improve authority and ensure consistency with NAP data across the web.

Step 5: Use And Manage Online Reviews Effectively

Potential clients are not the only ones affected by online reviews, so do your local ranking.

Speak to your clients and get them to leave positive reviews on Google and legal review directories. More importantly, respond to all reviews, not just read them.

At WebRocket, we help law firms manage and execute their review strategy in a transparent manner compliant with ethical guidelines.

Step 6: Confirm That Your Website is Mobile Optimized  

Clients perform most legal inquiries over the phone. You are losing clients if your law firm website is not up to mobile standards. A good site should be:  

Mobile devices should display them correctly and without any scrolling.

Calls to action and other buttons should be clickable easily.  

Load quickly without any delays.  

Looking for a Website design for law firms that meets modern standards and mobile devices? SEO friendly and mobile responsive websites for attorneys are custom made by WebRocket.  

Step 7: Meassure, Modify & Enhance  

Monitoring your local SEO should not be done once and left static. It should be done continuously. Evaluate your SEO results using:

Google Analytics.

Google Search Console.

Tracking of calls and submissions of forms.  

WebRocket provides monthly reports to clients. This way you will never stop knowing what to change and enhance.